NBAA.org Website
NBAA’s website is where business aviation leaders and decision-makers go daily for timely industry news, operational resources and event information for shows like NBAA-BACE. The responsively designed site is relied upon by the industry for the timeliness and accuracy of its content. Run-of-site display ads are optimized for viewing on both desktop and mobile devices.
Display banner placements are 300 x 600 run-of-site/mobile homepage and 970 x 90 desktop homepage.
110,000 users/month
7 million page views/year
Advertising Rates & Specs
| Ad Positions (All Rates Net) | 1x | 3x | 6x | 12x |
| Tier 1 - 50,000 guaranteed impressions | $2,500 | $2,350 | $2,200 | $2,070 |
| Tier 2 - 30,000 guaranteed impressions | $1,500 | $1,410 | $1,100 | $1,040 |
Banner Dimensions: Two files are required
Display ad for desktop home page: 970x90p horizontal
Display ad for mobile home page: 300x600p vertical
Artwork: Accepted formats include JPG, GIF, PNG and third party ad tag. 40k maximum file size.
NBAA Insider Daily Newsletter
Reaching Business Aviation Stakeholders Every Day
Starting in 2020, NBAA has launched a first-ever daily email newsletter with a distribution to more than 38,000 business aviation stakeholders in the NBAA membership and the wider industry, making it the best choice to promote your company’s new products and upcoming events, drive traffic to your website and keep your brand prominently in front of our highly responsive membership.
Readers of NBAA’s newsletter are the decision-makers in flight departments and corner offices – the owners and operators of business aircraft ranging from jets and helicopters to turboprops and piston aircraft. Other key stakeholder segments include aviation regulatory officials, elected government officials and members of the industry trade press.
Reserve your space to be among the first advertisers appearing in NBAA’s new-and-improved newsletter. Daily issues will be sold in per-week packages.
Advertising Rates & Specs
Take Advantage of Introductory Rates!
Horizontal 1: $2,500
Horizontal 2: $2,200
Horizontal 3: $1,800
Banner Dimensions: All banner ads are 150x550p.
Artwork: Files should be GIF of JPG format, 40K maximum file size. Note: NBAA is unable to accept rich media ads (using Flash, Java, etc.) and discourages the use of animated GIFs, which do not display properly in all e-mail clients.
Deadlines: Insertion orders are due the Monday prior to publication, and artwork is due the Wednesday prior to publication to Cheree Buckson at cbuckson@nbaa.org.
NBAA Flight Plan Podcast
NBAA’s podcasts are a vibrant part of the association’s communications mix that has staying power, drawing listeners not only during the week of publication but continuing to accumulate downloads over the course of the year. Advertise with NBAA Flight Plan to give your brand increased digital reach in front of a growing audience of highly engaged listeners.
NBAA’s podcasts cover evergreen topics of high interest to listeners like workforce development, domestic and international operations, airports and airspace issues, and business management best practices.
All NBAA podcasts are published at nbaa.org/flightplan, Apple iTunes, Google Play Music, Spotify and Stitcher, and promoted in NBAA’s email newsletter with more than 38,000 opt-in subscribers, as well as NBAA’s Facebook, Twitter and LinkedIn feeds.
Advertisers receive both verbal recognition at the beginning of the podcast and a 30-second commercial in the first half of the podcast. Your commercial stays with the podcast and continues to be heard each time the podcast is downloaded throughout the year.
New in 2020! NBAA will be launching a thought-leader podcast series featuring NBAA President and CEO Ed Bolen as guest host. Inquire for pricing and other details about this special opportunity!
38,000 downloads/year
3,200 Avg.downloads/month
Advertising Rates & Specs
| Ad Positions (All Rates Net) | Monthly (4 episodes per month) |
| Sole sponsor | $2,000 |
30-Second Spot: Your 75-word script will be read by the NBAA Flight Plan host.
Schedule: Podcasts are published most Mondays, except for select holidays or other
dates determined by NBAA.
Deadlines: Audio script is due one week prior to initial publication.
Report Email Newsletters
NBAA’s Reports share your company’s message with thousands of registered attendees in conjunction with some of the industry’s biggest and most important events, including:
NBAA Business Aviation Convention & Exhibition
European Business Aviation Convention & Exhibition
Schedulers & Dispatchers Conference
Maintenance Conference
Advertising Rates & Specs
| Ad Positions (All Rates Net) | EBACE 7 Issues |
NBAA-BACE 10 Issues |
| Leaderboard - Premium position at the very top of the issue | $4,000 | $5,000 |
| Horizontal 1 - immediately after first story | $2,250 | $3,220 |
| Horizontal 2 - immediately after second story | $2,000 | $2,880 |
In Case You Missed It
NBAA’s “In Case You Missed It” (ICYMI) mailings are monthly eblasts of some of the association’s most popular stories mailed to more than 33,000 members, driving engagement with this valued content even further.
NBAA offers advertising in the ICYMI mailings in the form of a single sponsorship, with your leaderboard banner displayed at the very top of the issue; your sponsored message appearing within the editorial story list; and your company logo appearing at the bottom of the story content under a “This issue brought to you by” message.
33,000 distribition
23% avg. open rate
17% avg. CTR
Advertising Rates & Specs
| Ad Positions (All Rates Net) | 1x | 3x | 6x | 12x |
| Leaderboard – premium position at the very top of the issue | $3,500 | $3,325 | $3,150 | $2,975 |
Banner Dimensions: All banner ads are 728x90p.
Banner Artwork: Files should be GIF, JPG or PNG format, 40K maximum file size. NBAA ICYMI is unable to accept rich media ads (using Flash, Java, etc.) and discourages the use of
animated GIFs, which do not display properly in all email clients.
Company Logo: EPS, AI or very high resolution PNG file format (i.e., 300 dpi or greater),
with no background.
Deadlines: Insertion orders are due the 25th of the month prior to publication. Artwork is due by the close of the month prior to publication.
enGAge YoPro Quarterly
New Quarterly Newsletter Targeting Young Professionals
The NBAA Young Professionals in Business Aviation (YoPro) Council is launching a new quarterly newsletter – enGAge – to support its mission of building a sense of community among future leaders. Now your company can support NBAA’s work to sustain business aviation for generations to come by purchasing a sole sponsorship of one or more issues.
Advertising in this newsletter will put your message in front of a highly targeted and highly engaged audience of more than 3,600 emerging industry leaders four times per year.
The advertising presence takes shape as a leaderboard banner at the top of the issue, but inquire about opportunities to place a custom sponsored message.
3,600 Distribution
25% Open rate
Advertising Rates and Specs
| Ad Positions | 1x ( Net Rate) |
| Ad Position | Leaderboard – premium position at the very top of the issue | $1,000 |
Banner Dimensions: All banner ads are 150x550p.
Artwork: Files should be GIF of JPG format, 40K maximum file size. Note: NBAA is unable to accept rich media ads (using Flash, Java, etc.) and discourages the use of animated GIFs, which do not display properly in all e-mail clients.
Deadlines: Insertion orders are due by the end of each quarter of the calendar year.
NBAA News Hour
Brand your content alongside the voice of business aviation through NBAA News Hour webinar sponsorship.
Average of 700 Registrants
Produced at least twice a week, these webinars touch on considerations including crew scheduling, catering, aircraft cleaning and maintenance, airport and airspace operations, medical advice and more. Each webinar features a host and panelists, all available for an interactive question-and-answer session with participants. All webinars are free and recorded for replay, usually by the next business day.
Sponsorship opportunities range from brand exposure to content inclusion. Choose existing content to sponsor, or customize your own. Contact us today to learn more.
Investments start at $3,000
